Website optimization is a way to improve the quality and quantity of your website visits through spontaneous browser results. This is exactly what makes it different from website marketing, which tries to increase traffic through spontaneous and paid search results optimization. By optimizing your website, you can design your online presence so that your website is at the top of the results when searching for keywords related to your business. This will help you gain more visitors and potential new customers.
The optimization process can be time consuming, but it is extremely important for companies today as it contributes to their visibility and competitiveness. The key elements of website optimization are the look of the website (UI and UX design), the content and the keywords that relate to the operation of your business. Namely, browsers use crawlers (web spiders) that crawl across the integrated internet and collect information about websites. They communicate this information to the browser, creating a list of results, which the algorithm then adjusts to your search. So if you are looking for the words “Hotel in Slovenia,” web spiders will browse web pages with these words, create a list of all results, and the algorithm will adjust it so that the most suitable results are on the top (hotel pages) and less relevant results are on the bottom (news about hotels in Slovenia). How high on the list your page is depends on the content – the more words it contains in connection with the search (Hotel in Slovenia), the higher it will be.
Although web optimization for companies can be a long process, at Numen we offer you help and professional website optimization. This allows us to help your business with:
- More website visits – spontaneous clicks represent the largest share of website visitors. With a well-done website optimization (SEO), you ensure that you are at the top of the search results, thus increasing traffic.
- Building trust – Pages that are not at the top of search results enjoy less trust and traffic. At the same time, the layout of your website is crucial, as it also contributes to optimization. A website that contains well-placed technical elements and connects them with a beautiful design will land in the top of the search results. Thus one builds not only the trust of customers and visitors but also the trust of the browser.
- Good user experience – a well-designed and technically honed website means not only a higher position and more visits, but also a better user experience that you visit. At Numen, we monitor your visit to your website and advise you on decisions for the future of your online presence. We adapt the website to your target audience, thus ensuring a quality user experience and satisfied visitors who will like to return to your website.
Contact us via Facebook Messenger or e-mail (davor.majc@numen.si, tinkara.godec@numen.si) for a consultation and additional information!