Adriatic Investors
A regional B2B investment platform spanning the Eastern Adriatic — two separate sites consolidated into one, redesigned from scratch, optimized for loading and hosting cost, and shipped on WordPress so the team can edit every page without a developer in the loop.
Overview
Adriatic Investors is a regional B2B investment platform serving the Eastern Adriatic — connecting investment opportunities across Slovenia, Albania, Bosnia and Herzegovina, Croatia, and Macedonia, with a youth-focused initiative (“AI Young”) layered alongside. By 2025 the organisation was operating two separate web properties, each handling part of the brand’s online presence — and the duplication was starting to cost more than it earned: split SEO authority, redundant content updates, two hosting bills, two sets of plugins to keep patched.
Numen was brought in to rebuild and consolidate: two sites into one, redesigned from scratch, optimised for loading and hosting cost, and structured so the team could edit every page (and every country sub-brand) through the WordPress admin without a developer round-trip.
What we built
New design, on WordPress. Built on a custom GenerateBlocks-based theme — a deliberately restrained, professional look matching the B2B/investment audience. Real photography of the region throughout. Hero, country switcher, member-onboarding CTAs (“Apply for investment”, “Become a member”), and a clear map of where the platform operates.
Site consolidation. The two legacy properties were content-reconciled side-by-side (what’s on site A, what’s on site B, what’s duplicated, what’s only on one), then merged into a single information architecture. Every legacy URL got a 301 redirect to its consolidated home, so the SEO equity earned over the previous years didn’t evaporate the day we cut over.
Performance + cost. Image pipeline tuned (responsive variants, lazy-loading, WebP where appropriate), page-level caching enabled at the hosting layer, JS payload kept minimal. The result: faster loading than either of the two legacy sites and a smaller monthly hosting bill — the consolidated site runs cheaper than the previous one did, while serving combined traffic.
Self-serve content. Every page is editable in the WordPress admin. Country sub-brand pages can be updated independently. News posts, team profiles, investment opportunities — all editable by the team, no developer in the loop. We trained the team and stayed available for the first few weeks while they got comfortable.
Why this matters
This case sits at an unusual intersection in the Numen portfolio: it has the regulated-finance audience of CryptoUnity (B2B investors, multi-country, capital-flow context), but the deliverable shape of Apartments Arh or Vrtnarski svet (WordPress, custom theme, EU-hosted cPanel, team-edits-content). The engineering hygiene is the same — version-controlled theme, staged updates, backups that actually restore, performance budgets enforced — applied at a brand scope that spans five countries.
The interesting Numen-specific note here: consolidation is one of those quiet wins that doesn’t make for a flashy “look at our shiny new platform” announcement. It’s two-sites-into-one without losing the years of authority either side earned, paired with a hosting bill that’s now lower than it was before. Boring, in the best sense.
Consolidation is the work most clients underestimate. Merging two sites into one isn't half the build — it's the build, plus the discipline to not lose the equity the old sites earned.
Six things shipped,
three hard ones solved.
Key contributions
- Designed and built the new Adriatic Investors website from scratch on WordPress with a custom GenerateBlocks-based theme — modern, on-brand, country sub-brand-aware (Slovenia, Albania, BiH, Croatia, Macedonia, plus the AI Young initiative).
- Consolidated two pre-existing Adriatic Investors web properties into a single platform — preserved the SEO equity of the legacy URLs via a 301 redirect map, unified the navigation, and rationalised content that had been duplicated across the two sites.
- Optimised loading performance: served responsive image variants, lazy-loaded below-the-fold content, enabled page caching at the hosting layer, and minimised the JS payload (no over-engineered SPA — just clean WordPress + light interactivity).
- Reduced ongoing server cost by right-sizing the hosting plan to the consolidated site's actual resource needs and tuning the cPanel-level cache + CDN setup — two sites' worth of traffic now runs cheaper than the previous one.
- Set up WordPress admin and trained the team to edit every page and country sub-brand themselves — no developer round-trip for routine content changes, no maintenance contract required to keep the site current.
- Configured EU-hosted cPanel infrastructure with SSL via Let's Encrypt, daily encrypted backups, transactional email properly SPF/DKIM/DMARC-set, and uptime monitoring — same engineering hygiene applied here as on our fintech and AI cases.
Challenges solved
- Merging two pre-existing sites without losing search visibility or link equity — solved with a careful 301 redirect map plus a side-by-side content reconciliation so nothing got dropped silently in the merge.
- Holding six country / initiative sub-brands inside one site without making the navigation incoherent — solved with a top-level country switch + per-country pages that share global components but carry country-specific content, all editable independently in WordPress.
- Optimising both loading performance and monthly hosting cost simultaneously — these usually trade off (faster sites cost more) — solved by reducing the asset payload first (so the cheaper plan was enough), not by paying more to compensate for a heavy site.
What's under the hood.
Related work
Ready to fix, build,
or scale?
30 minutes, with me personally. I'll read your system like a log file and tell you what I'd do first. No pitch deck, no sales funnel.
— Davor Majc, founder, Numen