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\u010ceprav se morda ne sli\u0161i najbolj privla\u010dno, je lepljiva vsebina<\/strong><\/a> (sticky content) izredno pomemben element vsake spletne strani! Lepljiva vsebina obsega razli\u010dne elemente: vse od gumbov za deljenje na dru\u017ebenih omre\u017ejih<\/strong> (lepljivi gumbi), pa do objave vsebine, ki bo obiskovalce zadr\u017eala na spletni strani. 360-stopinjska panorama<\/strong>, virtualni ogled<\/strong><\/a> ter virtualni sprehod<\/strong><\/a> niso zgolj modne muhe virtualnosti na\u0161ega \u017eivljenja, temve\u010d vrsta lepljive vsebine. Pridobijo pozornosti obiskovalcev spletne strani, jih zadr\u017eijo na strani ter pove\u010dajo interakcijo z va\u0161im podjetjem.<\/strong><\/p>\n\n\n\n Raziskava,<\/strong> ki smo jo opravili v podjetju Numen v \u0161tirih jezikih<\/strong> (sloven\u0161\u010dina, angle\u0161\u010dina, \u0161pan\u0161\u010dina in nem\u0161\u010dina), ter je zajela posameznike iz vsega sveta<\/strong>, je pokazala, da kar 65 % potencialnih gostov pri\u010dakuje, da spletna stran nudi mo\u017enost virtualnega sprehoda<\/a><\/strong>, ter da jim virtualni sprehod olaj\u0161a odlo\u010ditev pri izbiri destinacije<\/a> ob potovanjih (85 % anketiranih).<\/strong> Najve\u010d anketirancev bi si pri virtualnem sprehodu po hotelu najraje ogledalo restavracijo, hotelske sobe, recepcijo, bazen, fitnes in razgled. Ve\u010d lahko preberete na na\u0161em Facebooku,<\/a> kjer redno objavljamo nasvete za izbolj\u0161avo prisotnosti na spletu.<\/strong><\/p>\n\n\n\n \u0160e ve\u010d! Statistike ka\u017eejo, da obiskovalci ostanejo na straneh z virtualnimi ogledi kar 5 \u2013 10x dlje<\/strong> kot na straneh, ki tega ne ponujajo. Izdelki in storitve na straneh s 360-stopinjsko panoramo pa imajo kar 27 % ve\u010djo mo\u017enost za prodajo<\/strong><\/a>. Dandanes se 97 % ljudi obrne na internet pred sprejemanjem odlo\u010ditev<\/strong>, pri tem pa ne i\u0161\u010dejo specifi\u010dnih stvari, temve\u010d uporabljajo brskalnike. Podjetja, ki ponujajo virtualne panorame, so na seznamu zadetkov pri Google iskanju vi\u0161je<\/strong> ter so bolj izpostavljena na strani Google Business.<\/strong> Prav tako lahko va\u0161e panorame vnesemo v Google Street View. <\/strong><\/p>\n\n\n\n \u010ce \u017eelite tudi vi izstopati iz morja konkurence ter pove\u010dati vidljivost in obisk svoje strani, smo vam za ve\u010d informacij vedno na voljo preko e-maila (davor.majc@numen.si<\/a>). Da boste na teko\u010dem s trendi, pa nam sledite na Instagramu<\/a>!<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" \u010ceprav se morda ne sli\u0161i najbolj privla\u010dno, je lepljiva vsebina (sticky content) izredno pomemben element vsake spletne strani! Lepljiva vsebina … <\/p>\n